Free PDF Salesforce - Updated Marketing-Cloud-Advanced-Cross-Channel - Salesforce Marketing Cloud Advanced Cross Channel Valid Test Book

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 2	Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
Topic 3	Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 4	Triggers: This area covers SOAP REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
Topic 5	Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 6	Mobile (SMS Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.

Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q34-Q39):

NEW QUESTION # 34
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A. use contact designer
B. use query activity to query _ click and use contact data in journey.
C. use journey with email activities and enagagement split activity
D. use Journey data and not contact data

Answer: C,D

NEW QUESTION # 35
What are three out of-the-box product capabilities of Interaction Studio? 1m 13s

A. A single customer profile that unifies data of each individual
B. Behavioral tracking of each visitor or customer with business context
C. Machine learning and Al functionality
D. E-commerce point of sale features
E. Managing Direct mail campaigns

Answer: A,B,C

NEW QUESTION # 36
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

A. Content
B. banner
C. Product

Answer: C

Explanation:
Einstein web recommendations can specifically recommend the following types of content on a website:
* A: Product: Recommendations can include specific products based on user behavior and preferences.
* Category: Pages that group similar types of products can also be recommended to help guide users to areas of interest.
* Cart: Recommendations can be made for the cart page to encourage the completion of purchases or suggest complementary products.

NEW QUESTION # 37
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A. Einstein copy insights
B. Einstein engagement scoring
C. Einstein content selection

Answer: C

NEW QUESTION # 38
How frequently does Einstein Engagement Scoring updates to email?

A. Model Monthly
B. Mobile Weekly
C. Email daily

Answer: C

Explanation:
Einstein Engagement Scoring in Salesforce Marketing Cloud updates its models differently based on the channel:
* A. Email daily: The scoring model for email engagement is updated daily. This frequency ensures that the model reflects the most recent interactions and behaviors of users, allowing marketers to dynamically adjust their strategies based on up-to-date engagement data. The daily update cycle helps maintain the accuracy and relevance of the engagement scores, ensuring that marketing efforts are effectively aligned with user engagement trends.

NEW QUESTION # 39
......

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FREE PDF SALESFORCE - UPDATED MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL - SALESFORCE MARKETING CLOUD ADVANCED CROSS CHANNEL VALID TEST BOOK

Free PDF Salesforce - Updated Marketing-Cloud-Advanced-Cross-Channel - Salesforce Marketing Cloud Advanced Cross Channel Valid Test Book